SEO for a Recruitment Company: A 135% Increase in Visits

Client Background

The client is a recruitment company operating in the Gulf region, where the company's site publishes job openings from a number of companies across Gulf countries.

The Challenges

1. Outdated content: The site had been running for a long time and contained a large amount of content that needed fixing.
2. Google penalty: The site was suffering from a manual action penalty from Google due to broken structured data (schema) implementation, which led to a decline in the site's search engine numbers.
3. Technical issues: The site had several SEO-related technical issues.

The Solutions

1. On-page SEO audit: I conducted a comprehensive on-page SEO audit, analyzed the content, and worked on fixing issues in collaboration with the company's data entry team. I also provided them with training on how to publish a job listing page in an SEO-friendly way.
2. Resolving the Google penalty issue: We analyzed the site to identify the cause of the issue behind the Google penalty and fixed the problem at its root to make sure it wouldn't happen again. We reached out to the relevant department at Google and requested a re-review of the site, and the issue with Google was resolved.
3. Technical audit: We conducted a comprehensive technical audit of the site and resolved all the technical issues found.

The Results

• Increased site visibility: After implementing the solutions, the site saw a notable increase in its visibility in search engines.
• Increased visits: The number of visits rose by 135%, which increased the company's brand awareness.

• Achieving business goals: This increase in visits helped the company achieve its main goal of getting the largest possible number of genuine applicants for its posted jobs.

By applying comprehensive SEO strategies, we were able to improve the recruitment company's visibility in search results, increase organic traffic, and resolve technical issues and Google's manual action penalty. These efforts led to tangible results reflecting a clear return on investment and achieving the company's business goals.

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