Client Overview
The client is a hospital in the city of Jeddah, Saudi Arabia, with several clinics across various medical specialties such as gynecology, orthopedics, dentistry, expatriate worker medical exams, internal medicine, general medicine, and family medicine.The Challenges
- New site: The site was new and didn't have enough content to make it visible on Google, and there was no content explaining the nature of the organization's industry.
- User experience: Several user experience issues made the booking process difficult.
- Technical issues: The site suffered from several technical issues that slowed down Google's ability to reach it.
- Multiple specialties: The hospital includes many clinics and specialties, all of which needed to appear in the top search results.
The Solutions
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Try the GEO tool free- Creating core content: We created content for the core pages, such as the homepage, the "About Us" page, and the service pages, explaining the hospital's activities to make it easier for Google to understand the nature of the business.
- Improving the user experience: We conducted a UI/UX audit of the site, identified the most important user experience issues, and proposed solutions that were implemented with the help of the site's developer.
- Analyzing technical issues: We conducted a comprehensive audit of technical issues, analyzing 140 technical points to make sure there were no problems.
- Specialized content strategy: We created a content strategy for each clinic and specialty, covering the most important topics, questions, and problems faced by target customers, and the content was written by doctors to make it more accurate.
The Results
- Increased visits from Google: The site saw a significant, noticeable increase in traffic, with numbers doubling every month, as shown in the following image from Google Search Console.
- Targeting the right visitors: More than 70% of the site's visitors were from Saudi Arabia, specifically the city of Jeddah, as shown in the following image from Google Analytics.
- Increased booking rates: This increase in organic traffic resulted in a significant increase in booking rates on the site across the hospital's various clinics.
By applying comprehensive SEO strategies, we were able to improve the hospital's visibility in search results, improve the user experience, and eliminate technical issues. These efforts led to a significant increase in organic traffic and booking rates, reflecting a clear return on investment.
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