SEO for a Professional Consulting Firm: Visits Doubled Over 6 Months

Client Background

The client is a professional consulting firm offering a variety of services in fields such as: enterprise risk, financial crime, internal audit, technology risk, marketing, operational risk, financial accounting, tax, financial reporting, insurance, and more.

The Challenges

1. New site: The site was new and didn't have enough content to make it visible on Google, and there was no content explaining the nature of the organization's industry.
2. Technical issues: The site suffered from several SEO-related technical issues that prevented Google from reaching the site.
3. Service variety: The company offers consulting across many management fields, widening the pool of target customers.
4. Competition: Large global companies were targeting the same market, making competition difficult.

The Solutions

1. Creating core content: We created content for the core pages, such as the homepage, the "About Us" page, and the professional consulting service pages, explaining the organization's activities and target customer to make it easier for Google to understand the nature of the industry.
2. Analyzing technical issues: We conducted a comprehensive SEO technical audit, analyzing 140 technical points to make sure there were no issues.
3. Precise content plan: We created a precise content plan for each field the company offers professional consulting in, and the content was written by experts in each field, targeting relevant keywords.
4. Competitor analysis: We analyzed competitors and identified the most important ones, identified their technical gaps, and worked on taking advantage of them in our SEO strategy.

The Results

• Increased organic traffic: The site saw a notable increase in organic traffic, with the number of visits doubling every month for 6 months.

• Improved keyword rankings: We achieved strong rankings for the keywords targeted in the content plan — 71% of the target keywords appeared in the top three Google results, and 88% of the target keywords appeared on Google's first page.

• #1 ranking on Google: We achieved the #1 ranking on Google for the keyword "professional consulting service" in Egypt.

By applying comprehensive SEO strategies, we were able to improve the professional consulting firm's visibility in search results, increase organic traffic, and improve keyword rankings. These efforts led to tangible results, reflecting a clear return on investment.

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